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October 15, 2021
Debunking Industry Myths

The digital marketing industry can feel like a mystery. Sometimes it can even feel like there is no rhyme or reason as to why some campaigns are successful while others are not. While there is an element of chance in this industry, some aspects are tried and true. We’ve seen some myths swirling around lately, so we wanted to take a moment to set the record straight. Here are the facts when it comes to breaking into the industry. 

Content creation can take a backseat 

You might think that once you have an established website or social page that your work is done. We are sorry to say that this couldn’t be further from the truth. In order to stay relevant it is important that you are constantly creating new (or recycling old) content. Building connections through a constant and open communication stream with your potential customers is essential.

Digital marketing is all you need

While the rapid rise of digital marketing might lead you to believe that traditional ways of marketing are obsolete. This is incorrect. Traditional ways of marketing such as email marketing, direct (mail) marketing, and print marketing are all viable and effective ways to reach potential customers. It all depends on where your target audience resides and spends most of their time. 

You should focus on one social media platform

Unfortunately, you can’t just create a Facebook page and call it a day. Creating social pages on a range of different networks helps you reach a broader audience. Research shows that different demographics are drawn to different social media sites. For example, you’ll find an older generation on Facebook and younger generation on Tik Tok. By diversifying your presence you’ll be able to connect with a wider range of potential customers.  

My competitor isn’t online, so I don’t need to be either

It is ALWAYS important and beneficial to you to stay ahead of the curve. While you may think you don’t need to have an online presence because your competitor doesn’t, this will help you stay one step ahead. It will also help you reach more customers than your competitor. Being online is simply a marketing best practice no matter what industry you are in or the size of your business. 

Negative reviews online are always bad 

While it might be tempting to believe that having a perfectly untarnished record is ideal, this isn’t always the case. Having all five-star reviews with no negative comments can actually reduce your credibility. Negative reviews allow people to see that you really are a real business being reviewed by real customers. This also gives you the opportunity to respond to negative comments publicly and positively. Handling issues or not-so-great reviews in a timely manner lets you demonstrate to potential buyers that customer service is your priority. 

SEO isn’t important 

If you care about visibility and driving new traffic to your blog, website, or socials then SEO is important for you. Although it can be tedious at times, it is important to optimize your site’s searchability. This ensures that even with changing algorithms, your pages stay relevant. SEO is cost-effective and provides you with a good ROI. The more organic traffic you can create, the better chance you have of high-profit conversions. 

This is just the tip of the iceberg when it comes to debunking digital marketing myths. Remember: don’t believe everything you see on the internet. There are no short-cuts to success – but the destination is worth the journey!

 

Keep checking back to the blog to learn the secrets to being successful in a career in marketing. 

 

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