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November 30, 2021
Digital Marketing vs. Traditional Marketing

Digital marketing vs. traditional marketing: what is the difference and which one should I use? These questions are at the forefront of every business owner’s mind. Marketing is an art and marketers work hard to perfect their craft, but there are a few things everyone should know. 

What is digital marketing? 

Simply put, digital marketing is using digital tools such as websites, social media, and email for marketing communication. 

What is traditional marketing? 

Traditional marketing is marketing communication using more traditional channels such as billboards and print media. It is important to know that just because it is termed “traditional” doesn’t mean it is old-fashioned or useless. 

Is one better than the other? 

 

It all depends on where your target audience is spending most of their time. If you are selling scented lip balm (you know, the kind you wore in middle school) then marketing through social media will be the most effective use of your ad spend. If you are selling handkerchiefs to older generations, then direct mail ads, print ads, or radio broadcasts will most likely provide the highest ROMI (return on marketing investment). 

Which type of marketing should my company use? 

Again, it all depends on where your ideal audience lies, however there are a few good rules of thumb to remember. Digital marketing is highly targeted and measurable, so it best serves you when you are looking to connect with a niche audience. On the flip side, it also tends to be less permanent and the internet is always evolving so what was popular one day might be a scandal the next. Traditional marketing on the other hand, tends to be memorable, permanent, and impactful. It is not without its flaws though. It can be hard to measure, expensive, and doesn’t allow for direct communication with your audience. The truth is, the best marketing campaigns are the perfect marriage of the two marketing types. Both yield dramatically different results, but ultimately serve your overarching goal.

Marketing is an art, not an exact science. Sometimes it takes some trial and error (or A/B testing) to find what yields the highest ROMI. One thing is for sure though, that ALL types of marketing can be useful and highly effective if used at the correct moment. 

 

Still not sure which type of marketing can best benefit your company? Set up a consultation with us!

 

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