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March 15, 2022
Hiring a Digital Marketing Agency? Here are the Top Questions to Ask.

Marketing is not one-size-fits-all, so you need a digital marketing agency just as unique as your business. Finding an agency that is perfect for your business is a deeply personal endeavor. Ultimately, you will know what feels right; however, we have a few tips and tricks to make sure you don’t end up with an over-promising and under-delivering agency. Client-agency relationships are incredibly important. A strained relationship or even one that just doesn’t quite mesh can lead to immense amounts of undue stress. Here, we’ve compiled a list of questions that you can ask when attempting to vet out a potential agency. 

“What kinds of clients have you worked with in the past?” 

This is, perhaps, the best question to open with. You are the best advocate for your business and as an owner, you know that who (and what) you align your business with can mean the difference between success and failure. This doesn’t mean that you have to find an agency that has worked with a company identical to yours. It means that you want to find an agency who has had experience working with clients similar to yours. Have they worked with a start-up before? Have they worked with a company who has faced and overcome your same issues? Figuring this out up front can help you determine if the agency is cut out to tackle your problems. 

How would you go about marketing for a business in my industry?”

You know your industry best, so test their knowledge. Have they marketed a company in your industry before? Did they do their due diligence prior to your meeting? Do they know what they are getting themselves into? Make sure the agency understands not only how your industry functions, but what marketing success looks like in your industry as well. 

“What is your company culture like? Does your team have certain strengths? 

This is an interview; an agency is always going to play up their strengths. This is the perfect question to determine if the agency is capable of crafting a strategy that addresses your grievances and works towards achieving your goals. Remember: you will be working with this agency very closely. If they operate their business in a way that doesn’t work for you, you might want to keep looking. 

Questions such as these are the perfect way to receive some clarity on whether or not this relationship could be a good match. It is also important to note that the questions you ask should be centered on information you would not be able to find on the internet. Maximize your face-time and come prepared. A good rule of thumb is to do some serious research before you even pick up the phone to schedule a meeting. There’s nothing worse than suffering through a meeting with a company that you know isn’t a good fit. One other faux pas to stray away from is asking for costs and freebies up-front. If an agency knows nothing about your business or your needs they will have no idea what type of strategy they need to create for you and in turn, the costs associated with such a strategy. Also, creating a strategy is no easy task. Asking for hours of work up-front is like asking a wedding photographer to donate her labor and resources with no guarantee of payment. 

When you know, you know…kind of. You might not find an agency that has worked with your specific type of company, but you will (hopefully) be able to tell when the relationship seems like it could prove to be mutually beneficial. At risk of sounding like your mother, don’t rush into a relationship, when the right one comes along you’ll know! 

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