Attempting to increase traffic to your blog might be a battle that you face everyday. It can be hard (especially when you are just getting started) to build a troupe of loyal blog readers. We keep it real at Serene Mktg so we will never lie to you. It isn’t easy to become a blogging sensation overnight. We wish we could give you a perfectly packaged step-by-step guide to make it big quick, but we can’t. However, we are devoted to helping you achieve your goals. We are constantly on the lookout for the newest trends and information so that we can bring you the latest in the marketing world. We may not have a one-size-fits-all formula, BUT we can promise to equip you with all the tools you need to find success.
Now that we’ve set the stage. Let us introduce you to a new tool to add to your digital marketing toolbox: long-tail keywords. Long-tail keywords help you weed out casual searchers and instead find highly-motivated searchers closer to their point-of-purchase. This type of searcher is WAY more likely to take action. It is not always about the quantity of your traffic but more so about the quality of your clicks. You want “high-converting” traffic. By now you might be wondering…
What Are “Long-Tail Keywords?”
Long-Tail Keywords are “unpopular” and highly-focused searches. It is proven that these kinds of queries convert exceptionally well. It is a myth that shorter search phrases have a higher search volume. For example, it’s proven that five-word search queries had significantly more volume than two-word search queries. It is safe to say that that myth is busted…
Why Are They Beneficial?
Consumers tend to use more specific searches when they are 1. Closer to the point of purchase and 2. Using voice text. Think about it: the more knowledgeable you are on a subject or the more you know what you want, the more specific you will be in your searches. In addition, nowadays we speak to our phone like we are speaking to a friend. With Siri and voice text options a slew of words spill out as they pop into our heads. I’ll give you an example: if you were talking to your phone looking for a recipe for chocolate chip cookies would you say “Siri, chocolate chip cookies” or would you say “Hey Siri, find me a recipe for gooey chocolate chip cookies?” I think that it is safe to say that most people would choose the latter. It is more natural and it seems like it will pull up exactly what we want without the need for a secondary search.
How Do I Find My Long-Tail Keywords?
There are a few ways you can go about finding keywords that will work for you. One of the easiest ways is to begin to type a phrase into google and see what auto populates. These phrases that appear are going to be more specific and less popular than the broad topic that you initially typed into the search bar.
Another way is to use a site that will help you see what people are searching for in regards to a topic. We use answerthepublic.com because it is a free site that helps create questions that people might be searching for. It generates hundreds of questions. This is a great starting place. From the results, you can derive keyword phrases that will help with your SEO. Here’s an example of what you might see if you search Answer the Public for chocolate chip cookies. These insights can be invaluable when you are trying to get into the mind of the consumer.
*Keep in mind that these are a mere fraction of the results that I was given.
The last way is to generate keywords by yourself. You know what it is like to be a consumer and no one knows your target market market like you do. Get into the minds of your consumers. What would they type into the search bar? If all else fails you can complete informal market research — just talk to your potential customers! Ask them questions, learn about their preferences, their dislikes, what motivates them…etc. This information is helpful regardless if it helps you discover beneficial keywords. It can be used in building your target customer persona/profile. We love it when we can knock out two birds with one stone.
The key takeaway from today? Be unpopular and specific. All too often small bloggers and businesses attempting SEO get drowned out by larger firms. We beg you not to make this mistake. Set yourself up for success by finding your unpopular, yet specific and valued target market.
This isn’t an easy task and we are proud of you for attempting to grow your business. Use these tips, be patient, and utilize trial and error. We are ALWAYS here to help you if you need an extra boost! Contact us — we’d love to hear from you!