Meet our founder, Amelia Horton! If you subscribe to our newsletter (you should), you’ve had the pleasure of meeting our wonderful founder. If not, we think that it’s time you meet the woman behind this whole operation.
Where did Serene Mktg come from?
Serene Mktg was born out of Amelia’s passion for more. Before starting her own company, she was working a job that left her bored and unfulfilled. She craved a dynamic workplace and the lack of freedom in the corporate world quickly became too restrictive. Started right before the pandemic, there was not a lack of challenge in getting this digital marketing firm off the ground. However, this all-woman firm was a dream of Amelia’s and she was determined to make it a success. You’ll quickly learn that Amelia is not one to shy away from a challenge. She is the type to face it head on and work the problem until it is no longer an issue.
What is the culture of Serene Mktg?
When the firm started to grow it was clear that a culture needed to be set from the top down. First and foremost, Amelia values creating exceptional customer experiences. She does not create marketing packages that clients can pick and choose. Instead, she makes sure to craft unique strategies for each client. She also puts a large emphasis on being accessible. This is one of the blessings of owning a small business. She can and wants to be there for her clients – this is something that larger firms cannot offer their customers. Also, since the marketing world is ever-changing as trends come and go she strives to create a safe space to learn, fail, and grow. This was obvious when she hired her first intern. Being a young entrepreneur, Amelia is dedicated to teaching the younger generations and helping them on their career journeys. She wants to give back and mentor, just like so many others have done for her.
Where could you find Amelia on the weekends?
As soon as the work week is over Amelia is off to the mountains. She loves hiking, camping, skiing, and exploring the great outdoors. Her favorite spots are Estes Park, Breckenridge, Evergreen, The Flatirons, Grand Lake, Pikes Peak, Glenwood Springs. She is not originally from Colorado, but was drawn to the fact that the state encourages you to unplug and get out. This might sound counterintuitive coming from a digital marketing guru. However, she thinks it is so important to find a balance between her two lives. She was a college athlete, so she knows how to work hard AND play hard. Another little known fact is that she loves fashion. Creating mood boards and various aesthetics is one of her favorite hobbies. She has been very busy designing and creating as she renovates her first home. Amelia and her soon-to-be-husband have had so much fun gutting and rebuilding their dream house. They cannot wait to show their dog, Brandi, her new backyard!
At Serene Mktg, it’s never a dull moment. We have loved getting to know all of you over the past year and we cannot wait for what is in store for the future!
Now that you know a little bit about our founder, we cannot wait to meet you! See you in your inboxes!