Social media moves quickly and it can become overwhelming to try to keep up with all the social posts that you need to make. But before you run to hire a slew of profile admins, try out these services that allow you to schedule posts months in advance. Sounds like a dream, right?
If you are looking to schedule posts for Instagram and Pinterest for your small business then Tailwind is your new best friend. Tailwind enables you to schedule posts a week in advance. They also have a hashtag finder capability that suggests the highest performing hashtags related to your post. Unfortunately, Tailwind only allows you to have up to 3 profiles at a time with their max plan ($39.99/mo). The good news though? If you are looking to schedule posts for only one Instagram and one Pinterest profile then Tailwind offers a FREE plan. Think of all the free time you could have if you scheduled your stories, carousels, and comments! Another perk of this program is that it can generate reports, so you’re never in the dark when it comes to analytics.
This program is a bit more pricey. Ranging from $29.99 to $399.00 monthly, Sendible is definitely a larger investment relative to Tailwind. However, Sendible is a robust program with many unique features. The app supports up to 105 different social platforms with 15 different users. What we love about Sendible is that you have the option to schedule posts as far out into the future as you want. Another great feature is that you can tailor your client’s posts to each network, meaning you can switch up the hashtags and emojis, and even change the attachments. This will help boost your organic engagement. You also have the option to utilize queues to group posts into campaigns and schedule them for various days. This ensures that your client’s page is always active. Another bonus? Similar to Tailwind, there is optionality to generate in-depth reports. Where the two apps differ is that Sendible allows you to generate them for Twitter, LinkedIn, Facebook, and more (all platforms that they support and integrate with).
The age of automation is here and it can do the hard work for you. Your life is about to get a whole lot easier. Keep in mind that these are only two of the hundreds of automation apps out there. Take advantage of free trials and find what works best for you and your business.
Speaking of social platforms, check out our Instagram (@serenemktg). It just had a facelift!