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July 8, 2020
The Importance Of Listening To Your Customers

A celebrity is a nobody without their fans―the same goes for your business. It is hard to build a successful business without a loyal customer base. With any business (new or old), it is essential that the customers are kept the top priority. We’ve said this before and we will continue to say it until we are blue in the face: people don’t buy products and services. They buy relationships and stories. Perhaps one of the most overlooked qualities in a successful company is their ability to foster genuine relationships with the people interacting with their products, services, or content on a daily basis. We want to help you take your business to the next level. That’s why we crafted this list of ways to nurture stronger relationships with your clientele.

Take Time to Chat

There’s nothing we hate more than tedious, fluff-filled meetings; however, it is imperative that you take a couple minutes at the start of each conversation or meeting to catch-up with your client. During this time, make sure that you are truly listening to them. This is your time to listen, not speak. While you are listening, make sure you pick up on verbal and non-verbal cues (if you can see them). What feedback are they giving you with their tone of voice, body language, or even facial expressions? Make sure you empathize with their comments and concerns. You can even circle back at the end of the meeting to show that you not only listened to them but that you remembered what they had to say. This creates a feeling of vulnerability and closeness. Ultimately, you want to show that you care!

Ask Follow-Up Questions

Anyone can zone out, nod their head, and throw out an occasional: “Yeah! Totally!” One way to show someone that you are actively listening is to engage with their statements. Asking follow-up questions is a great way to demonstrate interest, but also to learn more. The world is filled with incredible people―you never know who you could meet! Maybe you will find a common hobby, or maybe your customer will exhibit a need for a product or service they didn’t know you offered. Moral of the story: Never. Stop. Learning.

Eliminate Distractions

It is a horrible feeling when someone is pretending to listen to you, but clearly preoccupied. In order to gain respect from your clientele, you need to show them respect first. Plan on silencing all notifications and closing all irrelevant tabs when walking into a meeting. Set the standard for your clients and your employees. Make it clear that when they are in a meeting with you, only one thing matters. That one thing? The person sitting across from you.

Don’t Steer the Conversation

It is okay to enter a meeting with an agenda. What is not okay is manipulating someone’s words to serve your agenda. If you want to be a great communicator, you first have to be a good listener. To be a good listener you can’t block out what someone is saying and pretend that they are following the script in your head. You can guide the conversation without controlling it. One way to avoid this is to plan! Think about how you would react to different scenarios. Plan the destination, not the journey.

Don’t Be Afraid to Be Human

Like we said before: people buy relationships and stories, not products and services. I don’t know about you but if I could never laugh with my friends, I don’t think that I’d be friends with them anymore. Laughter is essential to humanity. I’m not saying you need a sticky note of dad jokes handy; just allow the conversation to unfold organically. You don’t have to stress if everything doesn’t go according to plan. Make a mistake? Laugh it off and find a solution. Technical difficulties? Who cares! They happen to everyone. The more human you appear to your employees and customers, the more human they will act in front of you. This creates a safe environment to fail, learn, and grow. Plus when you boost morale you boost productivity.

Follow these steps and you’re well on your way to become a master communicator. Remember: taking your business to the next-level doesn’t always take a lot of leg work. Work smarter, not harder! Comment down below if you have more tips to add to the list! We’d love to listen to your thoughts 🙂 

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