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January 15, 2022
What I Wish I Knew When I Started My Small Business

Taking a leap of faith and creating Serene Mktg was one of the best decisions I have ever made. Becoming my own boss was energizing and enlivening, but it is not without its challenges. Starting my own small business has proved to be an endless stream of trial and error. I made the mistakes, so you don’t have to. Here are the key pieces of information I wished that I knew before starting my business. 

Have a clear value proposition 


What problem are you solving for the consumer and why should they pay you to solve it? Why not pay the competitor? Knowing the answers to these questions helps you understand and convey to potential customers how your business is differentiated from others in the industry. You want to communicate to customers the unique value that your products and services can provide them. 

Focus on the customer


One of the coolest aspects of being a small business is that you are NOT a mega corporation. Seems obvious right? What I mean by this is that you have the unique ability to cater to your customers needs on a more personal level. You can chat with them, understand their desires, and provide them with a custom experience. Larger companies lump people together in broad, related categories — this leaves a hole in the market. Listen to your customers and target niche (forgotten about) communities. 

Understand your strengths and weaknesses


I cannot emphasize this point enough. Recognize and understand where you excel in business and where your pitfalls are. Exploit your strengths and use them to your advantage. Your weaknesses on the other hand should be given special attention. Consider enrolling in a course to develop your skills, doing some research, or even hiring someone to handle this aspect of your business. 

Get a mentor


Mentors are AMAZING! No matter what stage you are at when you are establishing your own small business, someone has been in your exact position. Just like you will make mistakes, they did too. Pick their brain and learn from their mistakes, so you don’t waste valuable resources. 

Finances matter


Calling all my creatives! Listen to me when I say: know your numbers! Managing your books (or hiring someone to do so) well is incredibly important. Knowing your numbers will help you make informed decisions on the fly. Do NOT throw caution to the wind when it comes to your finances. This is the fastest way to tank your business. 

Love what you do


Pause. Take a deep breath. And enjoy the process. Before long you will be your own boss doing something you are passionate about. That my friends, is the American Dream. You know what they say, “When you love what you do, you never work a day in your life.” 

Don’t get me wrong, embarking on the journey to become your own boss will be exhausting. There will be late nights, early mornings, and jam-packed days, but it will be such a rewarding process. Be confident in your ideas — you got this!

Looking for a mentor or marketing specialist? You’re in the right place! Contact us to set up a consultation.

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